The NBA draft is big business on and off the floor. We know Adidas conquered the 2016 draft class, securing footwear deals with Brandon Ingram, Kris Dunn, Jaylen Brown, Jamal Murray and Dragan Bender.
Outside of Ben Simmons‘ lucrative Nike endorsement—a deal that has yet to realize dividends—it was a heavy Three-Stripe year in ’16. This year’s class appears to have flipped districts and gone back to the Swoosh party. Prior to the draft, Nike announced contractual efforts with Markelle Fultz, De’Aaron Fox, Malik Monk and Jayson Tatum, among others, per Nike News.
Our goal here is to examine which class has a better chance to impact the world of footwear. The list below looks at the actual top five picks from the 2016 draft and compares them to projected ones from ’17 to see not only which class has a brighter sneaker future, but which players could turn out to be the biggest footwear stars.